Thomas Stanley

Thomas Stanley

Thomas J. Stanley is regarded as America's foremost authority and researcher of the affluent in the United States and has authored several well-regarded, award winning books on the subject.

He is the author of The Millionaire Next Door as well as The Millionaire Mind. In total, these books spent more than 170 weeks on the New York Times Best Seller list. His title The Millionaire Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best seller lists. In total, over three million copies of Dr. Stanley's books have been sold worldwide.

Featured Books By Author

The Millionaire Next Door

In this New York Times best-selling book, The Millionaire Next Door: The Surprising Secrets of America's Wealthy, Dr. Thomas J. Stanley uses over two decades worth of surveys, personal interviews with millionaires, and data to reveal the secrets for building wealth in America. Dr. Stanley shattered the contemporary held beliefs about America's rich - and how they got that way. It is seldom inheritance or advanced degrees or even intelligence that builds fortunes in this country. Wealth in America is more often the result of hard work, diligent savings, and living below your means. The Millionaire Next Door reveals the common denominators that show up again and again among those who have accumulated wealth.
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Networking with the Affluent and their Advisors

From the New York Times bestselling author of The Millionaire Next Door, Networking With the Affluent explores effective tactics for strengthening relationships with wealthy prospects and clients, as well as their advisors-and generating new business among this highly exclusive target market.

Networking with the wealthy is not like networking with the less-affluent. Dr .Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences-including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. This book is essential reading material for anyone whose target market includes the affluent.

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Selling to the Affluent

In the best-selling classic The Millionaire Next Door, Dr. Thomas Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent-and delivers a strategy for salespeople to leverage that information to best advantage.

This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs-frequently different from those of less affluent markets-and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset-including business owners, men and women, and the retired. It's the most detailed and inclusive manual on the market for selling to the wealthy.

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Books By
Thomas Stanley