Thomas Stanley

Thomas Stanley

Thomas J. Stanley is regarded as America's foremost authority and researcher of the affluent in the United States and has authored several well-regarded, award winning books on the subject.

He is the author of The Millionaire Next Door as well as The Millionaire Mind. In total, these books spent more than 170 weeks on the New York Times Best Seller list. His title The Millionaire Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best seller lists. In total, over three million copies of Dr. Stanley's books have been sold worldwide.

Featured Books By Author

Millionaire Women Next Door

Millionaire Women Next Door presents a variety of groundbreaking concepts involving the personality, lifestyle, motives, beliefs, and spending habits of economically successful American businesswomen. Most of these women report being raised in nurturing family environments. They were trained not only to succeed financially but also to be generous in giving to noble causes. Stanley asks, "How did these businesswomen become millionaires? They did it by doing more of the key activities and achieving better results than most of their male counterparts."
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Marketing to the Affluent

No one knows the rich like Thomas Stanley. In this book, the bestselling author of The Millionaire Next Door defines the traits of the wealthy-and what It takes to reach, persuade, and market to this highly targeted audience.

Stanley discusses the real needs and desires of the rich, discussing their divergences from the needs of less-affluent consumer audiences-and outlines several highly effective and proven ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates.

This book provides a powerful and proven road map to successful marketing for the rich, and is required reading for anyone tasked with marketing to an affluent audience.

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Networking with the Affluent and their Advisors

From the New York Times bestselling author of The Millionaire Next Door, Networking With the Affluent explores effective tactics for strengthening relationships with wealthy prospects and clients, as well as their advisors-and generating new business among this highly exclusive target market.

Networking with the wealthy is not like networking with the less-affluent. Dr .Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences-including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. This book is essential reading material for anyone whose target market includes the affluent.

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Books By
Thomas Stanley