Right Away and All At Once
5 Steps to Transform Your Business and Enrich Your LifeBy Greg Brenneman
Visionary business leader Greg Brenneman has written the 21st-century companion to Stephen Covey's classic The 7 Habits of Highly Effective People.
Like Covey before him, Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life.
In Right Away and All At Once, Brenneman takes what he's learned from turning around or tuning up many businesses―including Continental Airlines and Burger King―and distills it into a simple, clear, 5-step roadmap that anyone can follow. His 5 steps teach you how to prepare a succinct Go Forward plan, build a fortress balance sheet, grow your sales and profits, choose all-star servant leaders, and empower your team.
For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But ten years ago he realized that he could apply these same business principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life―faith, family, friendship, fitness, and finance―into consideration.
Brenneman's inspiring examples, from both his business and life, demonstrate the astounding effects these 5 steps can have when you apply them right away and all at once.
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About the Author
Greg Brenneman, one of the world's leading business turnaround executives, now serves as Chairman, President and CEO of the private equity firm CCMP, where he plays an active leadership role in executing the firm's overall strategy, as well as coaching the senior management of its portfolio companies. CCMP and its affiliates have nearly $20B under management. Greg has led a number of dramatic turnarounds at major corporations, such as Continental Airlines, Burger King and PwC Consulting. He is a former vice president at Bain and Company and has served on the board of directors at several large firms, including J. Crew, Browning-Ferris, Continental Airlines, ADP and Francesca's. He continues to serve on the board of firms such as PQ, Milacron, Baker Hughes, Inc., Baylor College of Medicine and The Home Depot (where he is lead director). In 1994, he founded his own personal investment firm, TurnWorks, Inc., which has focused on corporate turnarounds. Greg holds a B.B.A. in Accounting/Finance, graduating summa cum laude from Washburn University in Topeka, Kansas. He also earned an M.B.A. from Harvard Business School, graduating with distinction. Washburn University awarded him an honorary Doctor of Commerce degree, and in 2012 he was inducted into the Kansas Business Hall of Fame. Greg has completed both the Boston and NYC marathons, and enjoys the outdoors. He and his wife, Ronda, recently climbed Mt. Kilimanjaro together. They have three adult children and enjoy mentoring high-potential young couples. They currently live in The Woodlands, Texas.
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