Arthur Klebanoff on e-book price strategy in WSJ

The Wall Street Journal looks at the emerging trend of lower priced introductions for new e-books in an article titled, “E-Book Prices Get Slashed” that quotes RosettaBooks chief executive Arthur Klebanoff as a leading e-book publisher who sees the strategy as a sales booster. “We had two Kurt Vonnegut novels priced at 99 cents last November in separate Daily Deals (in the Kindle Store) — his ‘Breakfast of Champions’ and ‘Mother Night,’” Klebanoff said. “Each title sold in one day the number of copies comparable to what we might have sold in a year.”

Read the complete Wall Street Journal article here.

Rosetta Publishes First Kindle Single by Classical Musician

Rosetta’s Kindle Single, "Beethoven’s Shadow" by acclaimed pianist Jonathan Biss went live on December 16th, Beethoven’s birthday. Thirty-one-year-old Biss is the first classical musician to have written a Kindle Single. "Beethoven’s Shadow" moved to #6 in the Singles bestseller list in its first 24 hours, and hit #1 in the Music category storewide and #5 in the Memoirs category storewide. Jonathan Biss and “Beethoven’s Shadow” were featured in the Daily Telegraph in the UK.

WSJ quotes Arthur Klebanoff on Amazon e-books lending library

In a Wall Street Journal article titled, “Amazon: Now a Book Lender” that discusses the new Kindle Owners’ Lending Library program, Arthur Klebanoff — who is making Stephen Covey’s national bestseller “The 7 Habits of Highly Effective People” available via the loaner initiative — is quoted as a leading digital publisher who sees benefits in participating. “I'm attracted to the incremental promotion/visibility for participating titles,” he said. “All site promotion, especially of backlist titles, drives sales in the Kindle Store.”

Read the complete Wall Street Journal article here.

Rosetta’s Galaxy Project Editor in SF Signal

Barry Malzberg, editor of RosettaBooks’ collection of 23 new e-books drawn from the classic and celebrated ‘50s science fiction magazine Galaxy, was interviewed recently in SF Signal. Malzberg's Beyond Apollo won the first John W. Campbell Memorial Award for the best science-fiction novel of the year in 1973; he is also a two-time LOCUS Award winner whose works have been final-listed for the Nebula and Hugo awards.

In the interview, Barry said, “Galaxy was the best-written magazine of its time, maybe any time. As Fred Pohl, one of those writers, noted later, ‘Galaxy was perhaps the only medium in Joseph McCarthy's United States where the truth could be told.’ The great Galaxy stories were science fiction, of course, but they were also careful and sometimes audacious simulacra of the culture from which they came.” The first Galaxy editions from RosettaBooks include fiction by Robert Heinlein, Frederik Pohl, C.M. Kornbluth, Lester del Rey, Ray Bradbury and Kurt Vonnegut among others.

Read Barry’s full interview in SF Signal here.

Arthur Klebanoff on e-books to print in WSJ

Arthur Klebanoff is quoted in a Wall Street Journal article discussing John Locke, the first self-published e-book author to sell 1 million digital books on Amazon, who has signed a paperback deal with Simon & Schuster.  “The e-book world has created an opportunity in self-publishing that simply didn't exist 18 months ago,” said Arthur Klebanoff, chief executive of New York-based RosettaBooks LLC, a digital publisher house. “But one of the things not easily understood is that for every John Locke, there are probably 5,000 authors trying and falling short. This level of success is like hitting the lottery.”
 
Learn more in Jeffrey A. Trachtenberg’s August 23rd article in The Wall Street Journal.

RosettaBooks Featured in PW

RosettaBooks and its decade of growth are featured in Publishers Weekly. Rachel Deahl spoke with CEO Arthur Klebanoff for “RosettaBooks Comes of Age,” covering Rosetta’s expansion of its backlist and original content business.
 
“With the e-book market exploding, the times have finally caught up to Rosetta’s business model. According to Klebanoff, the company’s revenue is over $1.5 million and it currently has 300 e-books in its catalog, with expectations to pass the 500-title mark by the end of the year....Klebanoff expects to have more than 100 e-originals by the end of 2011.” 
 
Read the full article from the July 11th Publishers Weekly here.

UK’s The Bookseller Features Arthur Klebanoff

RosettaBooks CEO Arthur Klebanoff is the focus of "Acquisitive Klebanoff Targets UK Agents" in The Bookseller, the top British publishing trade magazine. E-books pioneer Arthur Klebanoff has made a targeted approach to UK agents over backlist digital rights, with agents calling his 50% royalty rate a 'very positive' alternative to working with traditional publishers.
 
"Klebanoff, who founded New York-based digital publisher Rosetta Books in 2001, met UK-based agents last week and addressed a meeting of about 65 agents organised by the Association of Authors Agents on Monday."
 
Read the full article from the June 17th Bookseller here.

RosettaBooks Announces The Galaxy Project

A Contest to Launch a Science Fiction Novella Writer To be Published with Classic Galaxy Magazine Stories in New e-Book Editions

New York, NY – June 13, 2011 – RosettaBooks, a pioneer in digital publishing, has announced The Galaxy Project, a contest to discover science fiction writing talent, in conjunction with its release of new electronic editions of selections from the classic science fiction magazine Galaxy. The winning writer will be guaranteed e-book publication as part of The Galaxy Project collection, a set of the top novellas that appeared originally in Galaxy, and will also receive a $1,000 advance against royalties of 50% of net receipts to 2,500 copies and 60% of net receipts thereafter for world English digital rights. The contest is open now and the submission deadline is Friday, September 2, 2011.

Founded in 1950 by H.L. Gold, Galaxy was an immediate artistic success and published the notable science fiction writers of its time. Recognized for the acidly satiric, sometimes profoundly comic aspect of its best contributions, Galaxy had a lasting effect not only on science fiction but also on literature overall. Its standard was excellence in writing.

“The Galaxy Project is designed to celebrate the legacy of the iconic magazine Galaxy with the re-issue of some of its greatest selections in e-book form, and to carry forth its tradition of outstanding science fiction writing with a new generation of authors,” said Arthur Klebanoff, CEO, RosettaBooks. “We are pleased to present a panel of first class judges, who will be evaluating submissions to The Galaxy Project.”

The Galaxy Project judges include Robert Silverberg, author of more than 40 novels and 250 short stories in the genre and winner of the Nebula, Hugo and Locus Awards; David Drake, author of the Hammer’s Slammer series that originated in Galaxy magazine, quickly moved to novel form, and became one of the best known works of military science fiction in the genre’s history; and Barry N. Malzberg, whose Beyond Apollo won the first John W. Campbell Memorial Award for the best science fiction novel of the year in 1973. Malzberg twice won the Locus Award for nonfiction books of critical history and commentary on science fiction.

Manuscripts for novellas and novelettes should be 15,000 to 20,000 words in length. Authors will retain the copyright and all rights other than the initial digital use (per Galaxy magazine’s policy). For more information about The Galaxy Project writing contest and for a contest submission form, please visit www.thegalaxyproject.com.

 

WSJ spotlights RosettaBooks themed e-book marketing strategy

Arthur Klebanoff is quoted in a Wall Street Journal article that focuses on a RosettaBooks e-book marketing strategy — a limited-time giveaway of classic titles that became top films. RosettaBooks’ five titles — "The Graduate," "Midnight Cowboy," "A Passage to India," "Shoeless Joe" (which inspired "Field of Dreams”), and "Red Alert," the basis of "Dr. Strangelove" are noted.

"I don't know what the outcome of this promotion will be, but I guarantee you that these titles won't go back to a ranking of 100,000 or more immediately," said Arthur Klebanoff, chief executive of RosettaBooks.

Learn more in Jeffrey A. Trachtenberg’s May 16th article in The Wall Street Journal.

RosettaBooks follows up Linda Goodman’s Sun Signs with New York Times bestseller Linda Goodman’s Love Signs, which sold more than 800,000 copies in print

RosettaBooks follows up Linda Goodman’s Sun Signs with Goodman’s New York Times bestseller Linda Goodman’s Love Signs, which sold more than 800,000 copies in print and addressed and answered the question asked by everyone familiar with astrology – How do I relate to someone of another sign?

For this first-ever e-book edition, RosettaBooks retained an editor to preserve the vast majority of Linda Goodman’s language and substitute examples that would make the books more relevant to our times. Linda Goodman wanted her readers to enjoy analogies.  Now they can again.

 Internationally known as an astrologer, Goodman also wrote poetry. There are more than 60 million copies of her books in print worldwide.

 

WSJ notes RosettaBooks as a leading digital publisher

“ ... digital publishers such as RosettaBooks LLC and E-Reads, have tapped into a weakening distribution model for traditional publishing and the failure of the country's major publishers to contractually claim the digital rights to tens of thousands of older titles.

Those works may have a second life now that Apple Inc.'s iPad tablet, Barnes & Noble Inc.'s Nook and Amazon.com Inc.'s Kindle have ignited digital sales. ... Arthur Klebanoff, chief executive, says the publisher, which has about 300 titles, will generate more than $1 million in revenue this year.”

—“Backlist E-books Find an Audience,” The Wall Street Journal, April 1, 2011

February 22, Arthur Klebanoff moderates a panel of experts on E-Books

E-Books: Kindling for a New Era of Book Publishing,  6 pm at Benjamin N. Cardozo School of Law sponsored by the Copyright Society of the U.S.A., New York Chapter

Rosetta Cited in WSJ as Early Bundler of Digital Titles

Arthur Klebanoff is quoted in a Wall Street Journal article covering the emerging trend of publishers offering e-books in bundled packages to increase the visibility and price-attractiveness of their digital titles. RosettaBooks’ Richard Matheson and William Shirer bundles are cited. Learn more in Jeffrey A. Trachtenberg’s February 11th article in The Wall Street Journal.

Linda Goodman’s Sun Signs Shines Again

Mid-month, RosettaBooks is publishing Linda Goodman’s classic New York Times bestseller Linda Goodman’s Sun Signs — the book that brought astrology into America’s living room and embodied the zeitgeist of the New Age movement — as an e-book in a new updated edition. In addition, RosettaBooks will release a 12-volume sign-by-sign e-book series, available as Kindle exclusives.
 
Internationally known as an astrologer, Goodman also wrote poetry. There are more than 60 million copies of her books in print worldwide.

Arthur Klebanoff on CBC Radio

Arthur Klebanoff interviewed for CBC Radio (Canada) “Ideas” show on January 31, 2011, for “Closing the Book” discussing impact of e-books and rapid rise of e-readers. To listen, please visit:

http://www.cbc.ca/ideas/episodes/2011/01/31/closing-the-book/

RosettaBooks Adds 10 from NYT Bestselling Author Richard Matheson

In February 2011, RosettaBooks will release as e-books 10 titles from New York Times bestselling author and Grand Master of Horror Richard Matheson. In addition to Matheson’s I Am Legend and The Shrinking Man, which became the horror classic, "The Incredible Shrinking Man" on the big screen, RosettaBooks will publish Earthbound, Now You See It, Camp Pleasant, Hunger and Thirst, The Link, Lyrics, Mediums Rare, and Backteria and Other Improbable Tales. Lyrics and Backteria and Other Improbable Tales are being published for the first time. Matheson has added short introductions for several of the e-book editions. Priced at $8.99 each, the titles will be released simultaneously to all e-readert platforms sites. RosettaBooks will offer Matheson’s I Am Legend and The Shrinking Man as an e-book bundle for $9.99.
 
A Grand Master of Horror and winner of the Bram Stoker Award for Lifetime Achievement, Richard Matheson has also won the Edgar, the Hugo, the Spur, and the Writer's Guild awards. An acclaimed screenwriter, as well, he scripted episodes for "Twilight Zone" and "Star Trek," as well as Steven Spielberg’s first feature, the TV movie "Duel," from his own short story, and the TV movie "The Night Stalker."

'Millionaire' trilogy joins RosettaBooks

In January, RosettaBooks released the three-book Thomas J. Stanley “Millionaire” set: The Millionaire Next Door (2 million copies sold), The Millionaire Mind and The Millionaire Woman Next Door

Rosetta adds Stephen R. Covey’s Best Seller

In December 2009, RosettaBooks made worldwide news with its e-book release of Stephen R. Covey’s 15 million copy-selling The Seven Habits of Highly Effective People. Learn more in an article by Brad Stone and Motoko Rich in The New York Times.

 

Rainbow Magic Series added to Rosetta

In late November, RosettaBooks released the 80-title Rainbow Magic series, one of the largest "line" e-book releases. See the article in The Wall Street Journal article.